AAA – Ruby Bridges Walk to School

Fokel Films partnered with AAA to produce a moving tribute to Ruby Bridges Walk to School Day, a national event that celebrates Ruby Bridges’ courage and raises awareness about school safety. This video captures the impact of the initiative and the role of AAA in fostering student safety and education.

Client

AAA

Services

Commercial

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AAA – Ruby Bridges Walk to School Day

Pre-Production

  • Focus: Planning & Strategy
  • Details:
    • Understanding AAA’s vision of promoting school safety and honoring civil rights history.
    • Developing a script and storyboard to weave historical footage with modern-day participation.
    • Coordinating with TRIEAA, Safe Routes to School, and the Atlanta DOT to capture event moments.

Video Production

Professional Video Filming and Production

 Production

  • Focus: Filming & Execution
  • Details:
    • On-location filming with students, teachers, and community leaders.
    • Capturing real-time reactions, student testimonials, and key event highlights.
    • Interviews with AAA representatives and educators emphasizing the day’s importance.

Video Post-production

Creative Video Editing and Post-production

 Post-Production

  • Focus: Editing & Finalization
  • Details:
    • Thoughtful video editing blending historical context with modern perspectives.
    • Sound design to enhance the emotional depth of Ruby Bridges’ story.
    • Final color grading and refinement to create an impactful visual narrative.

Video Delivery

Video Finalization and Delivery

Final Review & Impact

  • Project Outcome: The video successfully raised awareness about the importance of Ruby Bridges Walk to School Day, inspiring critical conversations about education, history, and student safety.
  • Notable Achievements: Strengthened AAA’s position as a leader in school safety advocacy and civic engagement, with increased participation and media coverage for the event.