Ligne Roset – Modern Luxury Commercial

Fokel Films partnered with Ligne Roset Atlanta to create a refined commercial that encapsulates the essence of modern luxury. The video highlights the brand’s commitment to contemporary design, craftsmanship, and elegant living, showcasing its furniture collections and the artistry behind each piece.

Client

Ligne Roset

Services

Commercial

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Ligne Roset – Modern Luxury Commercial

 Pre-Production

  • Focus: Planning & Strategy
  • Details:
    • Collaborated with Ligne Roset to capture the brand’s history and philosophy.
    • Developed a creative direction that blends heritage craftsmanship with modern innovation.
    • Location scouting and set design to align with Ligne Roset’s aesthetic of timeless luxury.

Video Production

Professional Video Filming and Production

Production

  • Focus: Filming & Execution
  • Details:
    • Cinematic lighting and camera techniques to emphasize textures and elegance.
    • Dynamic shots of signature pieces, including the iconic Togo sofa and modern furnishings.
    • High-end production approach to reflect Ligne Roset’s premium brand identity.

Video Post-production

Creative Video Editing and Post-production

Post-Production

  • Focus: Editing & Finalization
  • Details:
    • Color grading to enhance the sleek and sophisticated visual tone.
    • Motion graphics and typography reinforcing key brand messages.
    • Sound design curated to complement the luxurious ambiance of the visuals.

Video Delivery

Video Finalization and Delivery

Final Review & Impact

  • Project Outcome: The commercial successfully reinforced Ligne Roset’s identity as a leader in contemporary luxury furniture design, increasing brand awareness and engagement.
  • Notable Achievements: Elevated the brand’s presence in the Atlanta market, strengthening its position as the premier destination for modern interior design.